In recent years, with the improvement of people's living standards, more and more citizens have begun to raise pets. Correspondingly, various pet supply stores have also appeared.
With the improvement of people's living standards, a new economy such as the pet economy was born and prospered. From the original pet trading market to the "pet army", a series of industries gradually evolved, such as pet food, clothing, hospitals, beauty, washing, foster care, training, graves, pet dating agencies, etc., covering every stage of life "Qianjing" is great. A complete industrial chain behind pets has gradually formed and continues to extend to all areas of manufacturing and service industries. The pet industry is expected to become one of the ten most profitable emerging industries in the future in China. However, during the rapid development of the pet economy, a series of problems such as substandard charging, counterfeiting and inferior prices have gradually appeared, which severely restrict the further development of the pet market.
How to grasp the development of China's pet consumption market from all links of the pet economic chain, and adjust the pet economic investment management policy in a targeted manner. How to solve the current problems in China ’s pet economy market by drawing on a comprehensive perspective of the pet industry ’s development in mature countries and learning from its advanced experience, and to expand the world market for China ’s pet economy.
The global pet market is booming. According to research, the total value of the global pet food and supplies market exceeded US $ 56 billion in 2008 and is expected to climb to US $ 65 billion in 2009. North America, Western Europe, and Asia Pacific account for the top three in the global pet market, while Latin America and Eastern Europe have successively invested in this high-growth pet market. Euromonitor also expects that pet supplies in Eastern Europe will double in 2009. , Reaching $ 2.6 billion.